Quality Our Priority
Diyan is dedicated to producing quality
Organic dairy products and having them delivered to homes in
reusable containers.
Challenge: Diyan is a new, up-and-coming company that launched in early 2020 but was not making up to the expected profit margins due to poor branding and lack of advertising. The existence of a monopoly for dairy companies in the market made the task at hand even more challenging.
Solution: The solution was rebranding the products to make them more appealing to the target audience. Promoting it on social media platforms like Instagram and Facebook and making a 30-sec ad to show the range of products offered and broadcasting it on Instagram and television
My Role: I was responsible for designing and leading the campaign from start to finish. Creating all the assets for the rebrand, the labels, the brand book as well as designing the motion ad and giving it a cool summer vibe to make it appeal to the young adults.
The Motion Ad
The Brand Book
The Big Idea
The Labels
Thank You!
